The Emperor’s New Clothes – New T.O. City Logo
March 19th, 2010
Nowadays, we hear a lot about branding – not of cattle but of companies, service providers and the like. Now Thousand Oaks is buying a new brand for its publications and website.
The new look is not without controversy, primarily because it has cost money from public funds. After the City Council rejected an $89,000 bid from a Nashville firm, which included extensive community research about updating the city’s visual brand, the public information office decided to allot funds from its own budget. At a trimmed down cost of $25,000, a local company, Mustang Marketing, designed a new logo for the city’s publications, signs and website.
The city plans to start using its new look in April.
Posted in Happenings, Uncategorized | 
Tags: Thousand Oaks, Thousand Oaks logo, Thousand Oaks new logo
Terrific blog, many interesting details. I recall four of days ago, I have viewed a similar blog. Does someone know how to track future posts?
Near the top right of the site is an orange icon, which will allow you to receive future posts in your e-mail RSS feed. Also, scroll to the bottom and hit Networked Blogs. Yu can then choose my blof on Facebook and follow it. Thanks!
Great site. A lot of useful information here. I’m sending it to some friends!